What is the Wild Advantage?

the wild advantage

#1 INTERNATIONAL BESTSELLER

What if the secret to uncovering innovative ideas was simply to step outside?

Breakthrough thinking feels impossible, and it might be because we're checking our phones 344 times a day and can focus for only 47 seconds at a time.

We've convinced ourselves that innovation only happens in conference rooms and trapped behind screens, but some of the biggest breakthroughs from companies like Apple, Nike and Patagonia – happened outdoors, unplugged and in movement.

We've trapped our most brilliant minds inside and tethered them to technology, then wonder why creativity is dying.

What if the secret to competing with advancing technologies is remembering how to think like a human again?

Buy the Book!

#1 International Bestseller in…

Workplace Behavior

Business Technology & Innovation

Personal Success in Business

Part adventure story, part business strategy,

The Wild Advantage will show you how to:

· A Mindset Breakthrough: Why the best thinking happens outside

· The HIKE Method: A tool used by Fortune 500 Executives

· Discover Your Wild Advantage: The edge no competitor can copy

· Permission to Unplug: Backed by Science to unlock Breakthrough Thinking

Unlock Your Wild Advantage

What people are saying about the

Wild Advantage…

“Nature is a catalyst for innovation.”

“The Wild Advantage is a powerful reminder that nature is not a distraction from innovation - it’s a catalyst for it. If you want to unlock better thinking, deeper focus, and more courageous leadership, read this book, then step outside.”
Ron Schneidermann, former CEO of AllTrails
"This book is funny, fearless, and gets you outside where the magic happens."

“The Wild Advantage is a must-read. Crazy creativity and next-level productivity? It’s waiting outside—and Jessica hands you the key with humor, heart, and zero BS. This book is funny, fearless, and gets you outside where the magic happens. Read it—and get moving.”
Mike Pawlawski, World Champion Quarterback, Bestselling Author of Every Day Great, and Host of Gridiron Outdoors
"Who knows the next game-changing strategy for your business? Jessica reminds you that you do."

“Who knows the next game-changing strategy for your business? Not a consultant. Not ChatGPT. Not your mentor, your boss, or your board. Jessica reminds you that you do. It’s incubating in your mind. She shows you how to reveal it. Read The Wild Advantage and then . . . go outside.”
Monica Rothgery, Former COO of KFC, US, and Bestselling Author of Lessons from the Drive-Thru
“Will change your life, if you let it.”

“The Wild Advantage exposes how our screen-saturated, always-on world is rewiring our brains, draining our health, and degrading our sense of self. But Jessica doesn’t stop at the diagnosis, offering a clear, actionable plan through intentional time in nature. No matter where you live, her step-by-step process helps you reclaim health, clarity and purpose. After completing the Hike to Become Challenge, I can confidently say that this book won’t just inspire you: it will change your life if you let it.”
Andrew Hartman, Founder of Time Boss
“This book is your trailhead for a bold new way to lead.”

“Before this book, my daily walks were just that - steps, noise, distraction. The Wild Advantage gave me the permission (and the challenge) to unplug, hike without tech, and finally think. Not just about work, but about how I’m showing up authentically in my life and my work. If you’re craving more clarity, more connection, and a bold new way to lead - this book is your trailhead.”
Carson Green - Vice President, Global and Enterprise Accounts, Mohawk Group
"The method in this book creates space for magic to happen."

“Jess is a business shaman in hiking boots—seriously. This isn’t a woo-woo exaggeration. She understands business at the cellular level and has a rare ability to cut through our own noise, leading us to something completely real. The method in this book creates space for magic to happen. It will change how you lead, how you recover, how you energize, and how you relate. Getting outside and unplugging is the reset we didn’t know we needed. Very unique book. Required reading.”
Tom Roberts, Principal and Founder of Cranberry Leadership International
“Stepping outside is the smartest business move...”

“The Wild Advantage by Jessica DeAngelo is a bold, inspiring call to reconnect with nature as a path to greater creativity, clarity, and leadership. Through personal stories and backed by science, Jessica shows that unplugging from technology and stepping outside isn’t just good for the soul—it’s the smartest business move you can make. Fresh, witty, and actionable, this book is a must-read for anyone ready to break free from burnout and rediscover their best self.”
John Finch, President + CEO, Legacy Group
"Jessica’s roadmap to presence and awareness is simple, practical, and transformative."

“The Wild Advantage is a powerful reminder that when we walk in nature without distraction, we reconnect with the one person who matters most: ourselves. Jessica’s roadmap to presence and awareness is simple, practical, and transformative. Follow it, and you just might find the world opening up in unimaginable ways.”
Brad Root, Senior Vice President of Sales, Mannington Commercial

Jessica DeAngelo

chief hiking officer

Author Bio

Jessica DeAngelo is the founder of Hike to Become® where she guides leadership teams to think more clearly, make bolder decisions, and execute strategy that's anything but ordinary. A TEDx speaker and bestselling author of The Wild Advantage, she has hit the trails with leaders from companies Amazon, Microsoft, Google, Nike, and Uber. Her methodology blends neuroscience, nature immersion, and business strategy to unlock the kind of thinking that doesn't happen behind a screen. She does her best work in muddy boots and so will your team.