the wild advantage

COMING OUT FALL OF 2025

What if the secret to uncovering innovative ideas was simply to step outside?

Breakthrough thinking feels impossible, and it might be because we're checking our phones 344 times a day and can focus for only 47 seconds at a time. We've convinced ourselves that innovation only happens in conference rooms and trapped behind screens, but some of the biggest breakthroughs from companies like Apple, Nike and Patagonia – happened outdoors, unplugged and in movement. We've trapped our most brilliant minds inside and tethered them to technology, then wonder why creativity is dying.

What if the secret to competing with advancing technologies is remembering how to think like a human again?

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What is The Wild Advantage?

Part adventure story, part business strategy, The Wild Advantage will show you how to:

· Turn a 30-minute daily walk into your secret weapon using the ridiculously simple HIKE method

· Unlock breakthrough techniques Fortune 500 executives use when no one's watching

· Discover your "Wild Advantage" - the crazy approach that makes it impossible to compete with you

· Stop overthinking and start trusting the brilliant answers you already know

Stop choosing distractions over breakthroughs. Your Wild Advantage is waiting.

Unlock Your Wild Advantage

What happens if we just… step outside?

Author Bio

Jessica DeAngelo is the Chief Hiking Officer and founder of Hike to Become™, where she helps leaders unlock their boldest ideas outside. A TEDx speaker and creator of the HIKE 31 Challenge, she’s worked with leaders from Fortune 500 companies like Amazon, Nike, and Uber. Hike to Become offers a science-backed, nature-immersed approach to solving business challenges and sparking innovative ideas. Jessica creates epic experiences including campfire keynotes, strategy sessions, and guided hikes that help impact-driven teams trade boardroom burnout for breakthrough clarity. She lives in Boise with her husband and two fierce little humans who remind her daily that the best adventures always start with good snacks.

here’s WHAT PEOPLE ARE SAYING ABOUT THE WILD ADVANTAGE

“Nature is a catalyst for innovation”

“The Wild Advantage is a powerful reminder that nature is not a distraction from innovation - it’s a catalyst for it. If you want to unlock better thinking, deeper focus, and more courageous leadership, read this book, then step outside.”
Ron Schneidermann, former CEO of AllTrails
“Stepping outside is the smartest business move...”

“The Wild Advantage by Jessica DeAngelo is a bold, inspiring call to reconnect with nature as a path to greater creativity, clarity, and leadership. Through personal stories and backed by science, Jessica shows that unplugging from technology and stepping outside isn’t just good for the soul—it’s the smartest business move you can make. Fresh, witty, and actionable, this book is a must-read for anyone ready to break free from burnout and rediscover their best self.”
John Finch, President + CEO, Legacy Group
“Will change your life, if you let it.”

“The Wild Advantage exposes how our screen-saturated, always-on world is rewiring our brains, draining our health, and degrading our sense of self. But Jessica doesn’t stop at the diagnosis, offering a clear, actionable plan through intentional time in nature. No matter where you live, her step-by-step process helps you reclaim health, clarity and purpose. After completing the Hike 31 Challenge, I can confidently say that this book won’t just inspire you: it will change your life if you let it.”
Andrew Hartman, Founder of Time Boss
“This book is your trailhead for a bold new way to lead.”

“Before this book, my daily walks were just that - steps, noise, distraction. The Wild Advantage gave me the permission (and the challenge) to unplug, hike without tech, and finally think. Not just about work, but about how I’m showing up authentically in my life and my work. If you’re craving more clarity, more connection, and a bold new way to lead - this book is your trailhead.”
Carson Green - Vice President, Global and Enterprise Accounts, Mohawk Group