the boardroom is where bold ideas go to die.

Clearer thinking. Bolder Decisions. Breakthrough ideas. Business strategy for leadership teams ready to think outside the boardroom.

What is the Wild Advantage?

As Featured in…

Your best business idea?

isn’t going to appear in your inbox.

The companies that changed their industries like Apple, Nike, and Patagonia didn't have more meetings than their competition. They had more breakthrough ideas. And the thinking that changes everything doesn't happen behind screens, in back-to-back zoom calls, or buried under the noise of leading a business day to day.

Yvon Chouinard had his best business ideas climbing mountains.

Steve Jobs closed a landmark deal with Microsoft on a barefoot walk in Palo Alto.

Einstein had a breakthrough on theory of relativity, all while on a long walk with a friend.

Your leadership team has the intelligence, the experience, and the market insight to make that kind of bold, disruptive move. What they don't have is the environment to access it. The most innovative idea your business has ever had already exists inside your team.

It just needs the right environment and the right guide to help them unlock it.

Meet Jessica DeAngelo

Chief Hiking Officer

Jessica DeAngelo is the Chief Hiking Officer and founder of Hike to Become® where she guides leadership teams to think more clearly, make bolder decisions, and execute strategy that's anything but ordinary.

A TEDx speaker and bestselling author of The Wild Advantage, she has hit the trails with leaders from companies like Amazon, Microsoft, and Google. Her method blends neuroscience, nature immersion, and business strategy to unlock the kind of breatkrough thinking that doesn't happen behind a screen. She does her best work in muddy boots and so will your team.

Jessica deangelo has worked with leaders from major companies like…

The Wild Advantage is the single most important thing that will help unlock our strategy.
— Brad Root, Senior Vice President of Sales, Mannington Commercial

Watch Jessica’s TEDx Talk

hear the one question that started a movement…

the wild advantage

International Bestseller

What if the secret to uncovering innovative ideas was simply to step outside?

Breakthrough thinking feels impossible, and it might be because we're checking our phones 344 times a day and can focus for only 47 seconds at a time. We've convinced ourselves that innovation only happens in conference rooms and trapped behind screens, but some of the biggest breakthroughs from companies like Apple, Nike and Patagonia – happened outdoors, unplugged and in movement. We've trapped our most brilliant minds inside and tethered them to technology, then wonder why creativity is dying.

What if the secret to competing with advancing technologies is remembering how to think like a human again?

#1 International Bestseller in…

Workplace Behavior

Business Technology & Innovation

Personal Success in Business

Jessica DeAngelo is a business shaman in hiking boots. She understands business at a cellular level and has a rare ability to cut through our own noise.
— Tom Roberts, Founder of Cranberry Leadership International

Work with me

Your next big idea isn’t in a boardroom. It’s on the trail.

The Wild Advantage Experience

What if your greatest business challenge required your team to do more than just workshop it? What if it looked like stepping out of the noise to see the problem clearly? The Wild Advantage Experience is designed to take a business challenge on the trail, uncovering solutions that wouldn’t happen inside the four walls of an office.

01

Hike to Become Experience

A leadership reset for executive teams and board members ready to step out of urgency mode and into focusing on what’s most important. This experience is designed to bring your company back to it’s greatest asset: the people leading it.

02

Speaking

This isn’t a keynote. It’s a spark to ignite a movement. Jessica has spoken on trails and stages including TEDx, DisruptHR and Corporate Keynotes to inspire the audience to unlock their wild advantage.

03

Unlock your Wild Advantage.

Let’s connect about your business, your team, and your next big idea.